Automate B2B Lead Generation with n8n Workflow

Imagine Never Copy-Pasting Leads Again

You open your laptop, sip your coffee, and spend the next 2 hours copy-pasting company names, websites, and contact details into a spreadsheet. Again. For the third time this week.

If that scenario feels painfully familiar, it is probably time to let automation do the boring stuff. With an n8n workflow template, you can scrape websites, analyze companies with AI, qualify B2B leads, and send them straight to your CRM while you do literally anything else.

This guide walks you through a complete automated B2B lead generation workflow in n8n that uses:

• Scrapeless API for targeted web scraping and crawling
• Anthropic Claude (Sonnet 4) for AI-based lead analysis
• n8n nodes to orchestrate the whole pipeline from keyword search to CRM handoff

Same outcome as hours of manual research, except now it happens on demand, in the background, and without you rage-clicking through search results.

What This n8n Lead Generation Workflow Actually Does

At a high level, this workflow acts like a very dedicated research assistant who:

1. Searches the web for companies that match your B2B keywords
2. Crawls their websites and extracts useful details
3. Hands that data to an AI agent for deeper analysis
4. Scores and qualifies each lead
5. Sends the good ones to your webhook or CRM for your sales team

Under the hood, it is a chain of n8n nodes working together to scrape, analyze, clean, and route lead data. Let us break down the main components in a more human-friendly way.

Inside the Workflow: Node-by-Node Tour

1. Manual Trigger – You Are the Boss

The workflow starts with a Manual Trigger node. You decide when to run the whole pipeline. No schedules, no surprises, just click Execute workflow when you are ready to hunt for new B2B leads.

2. Scraping Keyword Data with Scrapeless API

Next, the workflow calls the Scrapeless API to search the web based on your chosen keywords. Typical examples include:

• Software companies
• Marketing agencies
• SaaS startups
• Other B2B niches you care about

The result is a set of company URLs and search results that serve as raw material for the rest of the workflow. Think of this as your big bucket of potential leads.

3. Splitting Out Each Result for Individual Processing

Scrapeless returns an organic_results array, which is great for machines, not so great for processing each lead one by one. That is where the Split Out node comes in.

This node takes that array and splits it so that every single link becomes its own item. That way, all later steps can work on one URL at a time, which keeps things clean and manageable.

4. Crawling Every Link for Website Content

Now that each URL stands alone, the workflow uses the Scrapeless crawler to visit each website and pull out the page content.

This step grabs the text and structure you need to understand what the company does, who they serve, and whether they fit your ideal customer profile. No more opening 50 tabs and squinting at “About” pages.

5. Extracting the Important Bits with JavaScript

Raw crawler data is messy. To fix that, a custom JavaScript code node processes the scraped content and extracts:

• Key company information
• Potential contact details
• Relevant website content for analysis

This node also cleans and structures the data so the AI model can understand it more easily. Think of it as tidying up your notes before handing them to a very smart assistant.

6. AI Agent Node – Claude Builds Lead Profiles

Once the data is structured, it is time for the AI to shine. The workflow uses an AI Agent node powered by an Anthropic conversational model (Claude Sonnet 4).

This AI step:

• Analyzes the extracted company data
• Builds detailed B2B lead profiles in JSON format
• Evaluates key attributes like:
  • Company size
  • Industry
  • Services or products offered
  • Overall fit as a potential lead

Instead of you reading each website and taking notes, the AI does it at scale and outputs structured information you can use immediately.

7. Analyzing and Cleaning the AI Output

AI is powerful, but its output still needs to be checked and standardized. A second code node takes the JSON from the AI and:

• Parses the response
• Sanitizes and normalizes fields
• Ensures data consistency for downstream steps

The result is clean, reliable data that is ready for qualification checks and CRM integration.

8. Checking If the Lead Is Actually Qualified

Next up is an IF node that acts as your gatekeeper. It evaluates whether:

• The AI processing was successful
• The lead score or qualification metrics meet your threshold

If a lead passes these checks, it is considered qualified and moves on to the final step. If not, it can be filtered out or handled differently, so your sales team only sees promising opportunities instead of a random pile of websites.

9. Sending Qualified Leads via HTTP Request

Finally, the workflow uses an HTTP Request node to send qualified leads to your chosen destination using an HTTP POST request.

This could be:

• A webhook endpoint
• Your CRM system
• Another internal tool for notifications or enrichment

From here, your sales team can follow up, nurture, and convert, without ever having to do the initial research by hand.

Why Automate B2B Lead Generation with n8n?

Beyond saving your sanity, this n8n workflow template delivers some very practical benefits.

• Improved Efficiency: It automates manual research, scraping, and qualifying steps so your team can focus on conversations, not copy-paste.
• Higher Lead Quality: AI-driven scoring and rich data extraction help you focus on leads that actually match your target criteria.
• Flexible and Customizable: You can easily tweak keywords, score thresholds, and logic to match your ideal customer profile.
• Easy Integration: With the HTTP Request node, it plugs into your CRM, webhooks, or notification tools with minimal effort.

What You Need Before You Start

To get this automated B2B lead generation workflow running in n8n, you will need:

• An n8n instance (self-hosted or n8n cloud)
• Scrapeless API access for web scraping and crawling
• Anthropic Claude API access for AI-based analysis
• A webhook URL or CRM endpoint to receive the qualified leads

Once these pieces are in place, you can plug them into the template, adjust your keywords, and start running the workflow whenever you want fresh leads.

Quick Setup Guide for the Template

Here is a simplified way to get from zero to automated B2B leads:

1. Open your n8n instance and import the template from the link below.
2. Configure the Scrapeless API credentials and set your target keywords for the type of companies you want to find.
3. Set up your Anthropic Claude API credentials in the AI Agent node.
4. Adjust any JavaScript code nodes if you want to customize what fields are extracted or how they are formatted.
5. In the IF node, review or tweak the qualification logic and thresholds.
6. Point the HTTP Request node at your webhook or CRM endpoint.
7. Hit Execute workflow and watch the automation do the heavy lifting.

From that point on, you can run it on demand or plug it into a schedule if you want a steady stream of fresh leads arriving automatically.

Tips, Tweaks, and Next Steps

• Refine your keywords: Start broad, then narrow down as you see what kind of companies are coming through.
• Adjust scoring rules: Update your IF node logic as your understanding of a “qualified” lead evolves.
• Connect more tools: Use additional n8n nodes to send alerts to Slack, email summaries, or push leads into different CRMs.
• Iterate on AI prompts: Small changes in how you ask Claude to structure or evaluate data can significantly improve lead quality.

Wrap Up: Let Automation Do the Boring Work

Automating B2B lead generation with n8n, web scraping, and AI turns a repetitive, time-consuming process into a streamlined pipeline.

This workflow helps you:

• Discover relevant B2B leads at scale
• Analyze and qualify them automatically
• Send only the best opportunities to your sales team

The result is a faster sales pipeline, better conversion rates, and a lot less manual research.

Try building or importing this workflow today and unlock smarter, faster B2B lead acquisition.

Ready to stop copy-pasting and start automating? Click “Execute workflow” and let n8n handle the heavy lifting.