Automate Shopify Product Announcements with n8n (Twitter & Telegram)

Every time you publish a new product in Shopify, you are creating an opportunity. An opportunity to reach customers faster, keep your brand visible, and stay focused on the work that truly grows your business. Yet, if you are still copying and pasting product details into Twitter and Telegram by hand, those opportunities can quickly turn into busywork.

This is where automation becomes a game changer. With a simple n8n workflow, you can turn every new Shopify product into an instant social media announcement on Twitter and Telegram, without lifting a finger. In this guide, you will walk through a practical n8n template that does exactly that, and you will see how a small automation like this can be a first step toward a more focused, scalable workflow.

The problem: manual posting slows you down

Manually announcing products might feel manageable at first, but as your catalog grows, it becomes a drain on your time and attention. You have to:

• Log in to Shopify, copy product details, and open multiple social apps
• Rewrite similar messages over and over
• Try to remember to post at the right time, every time
• Fix typos or missed links after the fact

All of that effort takes you away from designing, marketing, and serving your customers. It also introduces inconsistency and delays. New products might appear quietly in your store, instead of being announced confidently across your channels.

Shifting your mindset: let automation handle the routine

Automation is not about replacing your creativity. It is about protecting it. When you automate repetitive tasks like product announcements, you free up mental space to:

• Plan better campaigns instead of just posting ad hoc updates
• Experiment with pricing, bundles, and offers
• Engage directly with customers who respond to your posts
• Think about the next automation that can move your business forward

n8n gives you a visual, flexible way to build these automations without locking you into one provider. You can start small with a single workflow and gradually layer on more logic, channels, and data. The template in this article is a great first step: it listens for new Shopify products and automatically posts personalized announcements to Twitter and Telegram.

What this n8n workflow helps you achieve

This workflow is designed to:

• Listen for new product events in Shopify using a Shopify Trigger node
• Use product details like vendor, title, and product_type directly from the Shopify payload
• Post a tweet via the Twitter node whenever a new product is created
• Send a Telegram message to a chosen chat via the Telegram node

In other words, once it is active, every new product you create in Shopify automatically becomes a consistent, branded announcement across your social channels. You set it up once, then let it run in the background while you focus on higher value work.

Core building blocks of the workflow

The automation uses three core n8n nodes:

• Shopify Trigger (topic: products/create) – listens for new product creation events in your Shopify store
• Twitter node – posts a tweet using dynamic data from the Shopify event
• Telegram node – sends a message to a specific Telegram chat

The Shopify Trigger receives the event payload when a product is created. That payload is then passed to the Twitter and Telegram nodes, which use n8n expressions to inject live Shopify values into your messages. This way, every tweet and Telegram message is personalized to the product that just went live.

Template example: JSON workflow for n8n

You can import the following JSON directly into n8n as a starting template. From there, you can customize the messages, add more nodes, or expand into additional automations.

{  "nodes": [  {  "name": "Twitter",  "type": "n8n-nodes-base.twitter",  "position": [720, -220],  "parameters": {  "text": "=Hey there, my design is now on a new product ✨\nVisit my {{$json[\"vendor\"]}} shop to get this cool{{$json[\"title\"]}} (and check out more {{$json[\"product_type\"]}}) 🛍️",  "additionalFields": {}  },  "credentials": {"twitterOAuth1Api": "twitter"},  "typeVersion": 1  },  {  "name": "Telegram",  "type": "n8n-nodes-base.telegram",  "position": [720, -20],  "parameters": {  "text": "=Hey there, my design is now on a new product!\nVisit my {{$json[\"vendor\"]}} shop to get this cool{{$json[\"title\"]}} (and check out more {{$json[\"product_type\"]}})",  "chatId": "123456",  "additionalFields": {}  },  "credentials": {"telegramApi": "telegram_habot"},  "typeVersion": 1  },  {  "name": "product created",  "type": "n8n-nodes-base.shopifyTrigger",  "position": [540, -110],  "webhookId": "2a7e0e50-8f09-4a2b-bf54-a849a6ac4fe0",  "parameters": {"topic": "products/create"},  "credentials": {"shopifyApi": "shopify_nodeqa"},  "typeVersion": 1  }  ],  "connections": {  "product created": {  "main": [[{"node": "Twitter", "type": "main", "index": 0}, {"node": "Telegram", "type": "main", "index": 0}]]  }  }
}

Important: Update the credential names (twitter, telegram_habot, shopify_nodeqa) and the Telegram chatId with your own values. The webhookId in the Shopify Trigger is generated automatically by n8n when you save the node in your own instance.

Step-by-step: building the workflow in n8n

Let us walk through the setup as if you are building it from scratch. Treat this as a guided journey. Once you complete it, you will have a working automation that you can continue to refine.

1. Install and open n8n

You can run n8n locally or use n8n cloud, depending on what fits your workflow best. After installation:

• Open the n8n editor UI
• Create a new workflow
• Save it early so that trigger nodes can generate their webhook IDs

Saving early is a small habit that keeps your triggers reliable as you build.

2. Add the Shopify Trigger node

This node is the starting point of your automation. It listens for new products and passes the data downstream.

• Drag the Shopify Trigger node onto the canvas
• In the node settings, set the topic to products/create
• Connect your Shopify credentials in the credentials section

Once connected, this node will receive a payload every time a product is created in your Shopify store. Fields like vendor, title, and product_type will be available for use in your messages.

3. Add and configure the Twitter node

Next, you will turn those product details into a live tweet.

• Drag a Twitter node onto the canvas
• Connect your Twitter OAuth1 credentials
• In the text field, use an expression so the tweet is dynamic

For example, you can use:

=Hey there, my design is now on a new product ✨
Visit my {{$json["vendor"]}} shop to get this cool {{$json["title"]}} (and check out more {{$json["product_type"]}}) 🛍️

This expression pulls values directly from the Shopify payload, so each tweet reflects the actual product that just went live. Feel free to adjust the wording to match your brand voice while keeping the expressions intact.

4. Add and configure the Telegram node

Now, you will mirror that announcement to Telegram, where your community or team can see it instantly.

• Add a Telegram node to the workflow
• Enter your chatId and select your Telegram API credentials
• Use an expression in the text field to build a dynamic message

For example:

=Hey there, my design is now on a new product!
Visit my {{$json["vendor"]}} shop to get this cool {{$json["title"]}} (and check out more {{$json["product_type"]}})

You can customize the tone, add emojis, or adjust formatting to fit the audience of that specific chat or channel.

5. Connect the nodes and run a test

To complete the workflow:

• Connect the output of the Shopify Trigger node to both the Twitter and Telegram nodes
• Save the workflow
• Activate it

Next, create a test product in Shopify or use the Shopify admin to trigger a product creation event. Once the product is created:

• Check Twitter for the new tweet
• Check your Telegram chat for the new message

That first successful run is a milestone. You have just turned a manual task into an automatic system that works for you in the background.

Tips to make your automation more reliable and impactful

Once the basic workflow is running, you can refine it to be more robust and more aligned with your goals.

• Include the product URL: If the Shopify payload includes a product URL, add it to your messages. You can use expressions or Liquid-style formatting to build the URL, which helps drive immediate traffic and conversions.
• Respect rate limits: Twitter and Telegram APIs have rate limits. If you publish many products at once, consider adding delays or batching logic to avoid hitting those limits.
• Add error handling: Use a Function node or an Error Trigger node to log failed posts and optionally retry. This gives you visibility into issues without having to watch every execution manually.
• Optimize formatting: Shorten long product titles for Twitter, and use emojis thoughtfully to increase engagement without cluttering your message.
• Track performance: Connect a Google Sheets node or a database node to log each post. Over time, you can analyze which product types or vendors get more engagement.

Ideas to customize and grow your workflow

Think of this template as a foundation, not a finished system. Once you see it working, you can expand it in many directions:

• Include product images: Map image URLs from the Shopify payload to your Twitter and Telegram nodes so your posts are more visual and clickable.
• Post to multiple channels: Add more Telegram nodes, a Slack node, or other social media integrations with different messages tailored for each audience.
• Use tags and collections: Include product tags or collections in your messages, or route products with specific tags to specific channels.
• Schedule follow-ups: Add a Wait node and send a follow-up message a few hours after a product goes live to boost visibility and remind your audience.

Each small improvement compounds. Over time, your n8n setup can become a powerful automation layer for your entire eCommerce workflow.

Security and best practices

As your automations grow, keeping them secure is just as important as making them powerful.

• Store API keys and tokens using n8n credentials instead of hardcoding them in nodes
• Limit who can access your workflows and credentials, especially in team environments
• Restrict webhook visibility and avoid exposing secrets in logs or public URLs
• Rotate credentials periodically and remove unused access to reduce risk

By following these practices, you protect both your store and your automation infrastructure.

Troubleshooting: when posts do not appear

If your tweets or Telegram messages are not showing up, use this quick checklist:

• Review n8n execution logs to see any errors or non-200 response codes from Twitter or Telegram
• Confirm that your Twitter and Telegram credentials are valid and have the required permissions
• Check your Shopify admin to verify that the webhook for products/create is registered correctly
• Inspect the incoming Shopify payload in n8n execution data to make sure fields like vendor, title, and product_type are present and mapped correctly

Most issues can be solved by adjusting credentials, fixing field paths, or re-registering the webhook. Once resolved, your automation should continue to run quietly in the background.

SEO and discovery note

This workflow touches several powerful concepts: n8n, Shopify automation, Shopify trigger, Twitter posting, Telegram notifications, webhooks, social media automation, and the product created event. As you build more workflows, you can reuse these patterns to automate other parts of your eCommerce and marketing stack.

From one workflow to a more automated business

Automating Shopify product announcements with n8n is more than a convenience. It is a signal that you are ready to scale your time and energy. This single workflow:

• Ensures every new product gets a timely, consistent announcement
• Reduces manual work and context switching
• Gives you a reusable pattern for future automations

The template you saw here is intentionally simple so you can understand it quickly and build confidence. From there, you can expand it with images, error handling, logging, analytics, and multi-channel distribution. Each improvement makes your system more resilient and your marketing more consistent.

Next step: Import the workflow into n8n, connect your Shopify, Twitter, and Telegram credentials, and create a test product. Watch as your announcements appear automatically. Then, iterate. Tweak the wording, add new nodes, and shape the automation to fit your brand.

Call-to-action: Import this workflow into n8n, customize the messages for your brand voice, and subscribe to our newsletter for more n8n automation recipes and practical eCommerce tips.

Want a tailored workflow for your store? Reply with your use case and I will help you map the automation so you can keep building momentum toward a more automated, focused business.